Von Bugle Brewing
Brand Name, Identity Design, Packaging Design, Promotional, Brand Guidelines
A new entry in to the Canadian craft beer market from the Good Beer Folks at Steam Whistle Brewing.
Building an entirely new brewery to house this new brand, Steam Whistle needed a brand to go along with their new expansion plans.
Working closely with the internal team at the brewery, we developed the name, brand story, identity, guidelines and packaging for this new Munich style lager.
Developing the Von Bugle brand was much more than just a logo design. We took a collaborative approach with the internal team at the brewery and key stakeholders to craft a story that brought the principle ideas of the brewery to life, born in Europe, brewed in Canada. Once that foundation was in place, we created a brand manual to assist the team in developing cohesive marketing and messaging.